The Female Lifestyle Empowerment Brand is a marketing narrative. It’s meant to sell products. But what it also does is use the political language of revolution and the personal desire for growth to define the expectations of women, inside and out, personally and politically . . . Be hotter, tauter, richer, more positive, more productive and more serene. In other words, be more of what our mainstream media and culture already demands of women.
-Kelly Diels, kellydiels.com
MarketWorld is an ascendant power elite that is defined by the concurrent drives to do well and do good, to change the world while also profiting from the status quo. It consists of enlightened businesspeople and their collaborators in the worlds of charity, academia, media, government, and think tanks . . . MarketWorld is a network and community, but it is also a culture and state of mind.
-Anand Giridharadas, Winners Take All
In this grand time of social and political chaos amid increasing inequality and ever-quickening technology innovation be weary of answers—especially easy ones. Be mindful of the ideologies you grasp onto in attempt to knit together a bit of the gaping wound. Be careful with dangling carrots that promise quick hits to take the edge off of your growing discomfort. For nothing may be as it appears nor able to fit into the narrative that you have known.
Sometime around 2012 I began to experience this looming entity attached to my work that I could not name. It had something to do with social media and marketing. It had something to do with my place as an independent teacher and practitioner in a larger marketplace—that I both felt inside of and on the periphery of. It felt as though I was in a particular circle but certainly not in the center of that circle. It seemed I was supposed to want to get to the center of the circle—and maybe even that my career depended on it—yet I felt strangely ambiguous if not outright resistant to achieving it.